GI Joe hit stores in 1964, but a live action movie did not come about until 2009. Today it seems like 95% of movies have sequels, and this was in the 95%; GI Joe: Retaliation was set to come out June 29, 2012, right in the middle of the summer season. A few of the characters such as Duke, Snake Eyes, Storm Shadow (even though he died, apparently), and the President are returning, while Ripcord, Baroness, Scarlett, and Cobra Commander are not (again, apparently). Dwayne Johnson, as he's been doing a lot lately, has seemed to have taken over this new sequel, along with action veteran Bruce Willis; Channing Tatum has been shoved to the side. A plethora of promotion for this movie has been going on since late 2011, which includes a Super Bowl trailer and toys.
Many people who have been to the movies this year knew that Retaliation was coming out this year, as the trailer seemed to have been played in front of every release. Seriously, ive seen the trailer so many times at the theater, I can reenact act. Anyways, for those of you who had your hearts set on Retaliation this summer, unfortunately, you're going to have to wait, as Paramount is having a baby; the movie has been delayed exactly 9 months to March 29, 2013.
Why the delay you ask? Well because of everyone's favorite gimmick, 3D. I couldn't believe this wasn't a 3D movie to begin with. “We’re going to do a conscientious 3D job because we’ve seen how it can better box office internationally,” was a quote by an exec at Paramount Pictures. North America has been slowly dismissing 3D since 2010, but overseas countries are still putting on the glasses full force, so that statement by the exec is an accurate one, but is it what people wanted?
If there was any problem with Retaliation, it was its competition; The Amazing Spider Man swings in a meager few days later and The Dark Knight Rises tumbles into theaters on the 20th of July in NA, but the rest of this years July is relatively empty, but the March date is still not guaranteeing Paramount success; this is a summer popcorn movie, not an April one, and next years March is already housing some high profile releases.
I watched Rise of Cobra on TV last night, and even though it was campy and looked like a simulation game, it kept me unbored, and Retaliation looks like a bigger, more realistic, and proper sequel and adding Dwayne Johnson, Bruce Willis, and Adrianne Palicki doesn't hurt either. The movie looks like fun, but I am disappointed in the studios. Adding 3D does not guarantee this or any movie success. The sinking of Battleship can seem like a reason Paramount and Hasbro would want 3D, but even if Battleship was in 3D, it still would have failed. Retaliation has been building up hype with its advertising lately, but I feel now that most of that hype will die down and come March, people wont have the same mentality about this movie as they would in June. Retaliation should still be a somewhat success and pull in dough, but many feel this was a poor and possibly costly decision by the studios. I personally feel that the conversion move is unnecessary and dumb, especially since people have been aware of the date and millions has already been spent on marketing (they might have to make a whole new Super Bowl spot!), but I am not a studio executive so oh well. GI Joe: Retaliation now comes out March 29, here is a link for the trailer, and something tells me that come March, this movie may look a little different, and we may be seeing a little more Channing; happy girls?