This weekend, June 29-July 1, is looking to be a very surprising one at the box office. Ted, Magic Mike, People Like Us, and Madea's Witness Protection are all opening. Brave will be enjoying its second weekend after a stellar opening. The Amazing Spider Man also swings into cinemas on Tuesday. This is one of those not-so-often weekends that will appeal to everyone; Magic Mike will have adult females (at least I hope that), Ted will have adult males and teens, Brave will have kids and girls too young for Mike (sad day), Madea will have the African-American crowd, and People Like Us will have the drama crowd. See, something for everyone.
2012 has been a strong year for Channing Tatum and its getting even stronger. If GI Joe 2 had kept its first release date, Channing would have two movies out this weekend. Maybe Paramount moved GI Joe because girls wouldn't be able to handle double the Channing? Magic Mike stars Channing Tatum, Matthew McConaughey, Alex Pettyfer, Olivia Munn, and Cody Horn. No Mike is not a magician, he's a stripper. Of course Magic Mike will include more than just stripping, it will have an actual story; Mike currently has a 79% score on RT, but stripping seems to be the main focus of the advertising. The R rating will actually help this movie, but the lack of male interest will not; Sex and the City 2 was 90% female on opening weekend, Mike should be in that ballpark. Magic Mike is also not in 3D ladies.
Mike's main competition is Ted. Ted is from the Family Guy creator, Seth MacFarlane. It stars Seth, Mark Wahlberg, and Mila Kunis. Mark's character has grown up with Ted as a child, and now Ted is foul-mouth, stoner/slacker. Yes, a teddy bear is smoking and drinking in this! It may sound absurd, but the trailers and previews have been getting great reactions and Ted has been getting good reviews as well, currently sitting at 71% on RT; so most critics obviously don't mind. Ted is looking to be a good summer comedy and counter programming for Mike, as Ted will attract more males, plus the Family Guy crowd, (Ted even sounds like Peter).
Madea's Witness Protection is Tyler Perry's latest. Madea Goes To Jail opened to an outstanding $40 million in 2009, but 2011's Big Happy Family stumbled with a $25 million opening, and eventually earning a little over half of Madea's Jail. Witness Protection will be missing much of the cast you'd usually see in a Madea movie, plus the "witness protection" story may feel off to some every-release Madea viewers. Strangely, no reviews are currently on RT for this, even though it opens tomorrow, but judging by past Madea releases, critics will likely stomp on Witness Protection.
People Like Us stars Elizabeth Banks and Chris Pine. It is about Chris Pine's character who must find his sister, who he never knew he had, and deliver a 6 figure sum to her. This sounds like a road trip comedy, but it is actually a drama. Reviews have been standard, with a current 68% on RT, but lack of promotion and the saturated market may leave People Like Us shoved to the side for the weekend.
Pixars Brave opened to a $66 million last week and with positive word of mouth and reviews, and being the only new children's movie out, Brave should have a good drop this weekend, and if Mike isn't a sudden box office surpise, then Brave should retain its #1 spot. Girls, this is in 3D.
The Amazing Spider Man swings into over 4,000 cinemas on Tuesday in 3D. Starring Andrew Garfield, Emma Stone, Rhys Ifans, and Dennis Leary, this is the reboot of the 2002 Spider Man. Even though this is a reboot, most of the aspects of this movie are new, you will not feel like your watching Spider Man 1 over again. The RT score is at 76% so far, but that will fluctuate and can either go up or down, but regardless, Amazing Spider Man will be a nice summer blockbuster and should please everyone who's been waiting to see him back on screen for 5 years.
My weekend predictions are that Brave and Magic Mike crack over $40 million, and Ted should see a stellar opening in the mid $30 million's. Madea should end up somewhere between $18-26 million, and People Like Us should land in with a sub $12 million opening. Great weekend all around.