Google+ Followers

Monday, May 28, 2012

Joes Conversion Shack

     GI Joe hit stores in 1964, but a live action movie did not come about until 2009. Today it seems like 95% of movies have sequels, and this was in the 95%; GI Joe: Retaliation was set to come out June 29, 2012, right in the middle of the summer season. A few of the characters such as Duke, Snake Eyes, Storm Shadow (even though he died, apparently), and the President are returning, while Ripcord, Baroness, Scarlett, and Cobra Commander are not (again, apparently). Dwayne Johnson, as he's been doing a lot lately, has seemed to have taken over this new sequel, along with action veteran Bruce Willis; Channing Tatum has been shoved to the side. A plethora of promotion for this movie has been going on since late 2011, which includes a Super Bowl trailer and toys.
     Many people who have been to the movies this year knew that Retaliation was coming out this year, as the trailer seemed to have been played in front of every release. Seriously, ive seen the trailer so many times at the theater, I can reenact act. Anyways, for those of you who had your hearts set on Retaliation this summer, unfortunately, you're going to have to wait, as Paramount is having a baby; the movie has been delayed exactly 9 months to March 29, 2013.
     Why the delay you ask? Well because of everyone's favorite gimmick, 3D. I couldn't believe this wasn't a 3D movie to begin with. “We’re going to do a conscientious 3D job because we’ve seen how it can better box office internationally,” was a quote by an exec at Paramount Pictures. North America has been slowly dismissing 3D since 2010, but overseas countries are still putting on the glasses full force, so that statement by the exec is an accurate one, but is it what people wanted?
     If there was any problem with Retaliation, it was its competition; The Amazing Spider Man swings in a meager few days later and The Dark Knight Rises tumbles into theaters on the 20th of July in NA, but the rest of this years July is relatively empty, but the March date is still not guaranteeing Paramount success; this is a summer popcorn movie, not an April one, and next years March is already housing some high profile releases.
     I watched Rise of Cobra on TV last night, and even though it was campy and looked like a simulation game, it kept me unbored, and Retaliation looks like a bigger, more realistic, and proper sequel and adding Dwayne Johnson, Bruce Willis, and Adrianne Palicki doesn't hurt either. The movie looks like fun, but I am disappointed in the studios. Adding 3D does not guarantee this or any movie success. The sinking of Battleship can seem like a reason Paramount and Hasbro would want 3D, but even if Battleship was in 3D, it still would have failed. Retaliation has been building up hype with its advertising lately, but I feel now that most of that hype will die down and come March, people wont have the same mentality about this movie as they would in June. Retaliation should still be a somewhat success and pull in dough, but many feel this was a poor and possibly costly decision by the studios. I personally feel that the conversion move is unnecessary and dumb, especially since people have been aware of the date and millions has already been spent on marketing (they might have to make a whole new Super Bowl spot!), but I am not a studio executive so oh well. GI Joe: Retaliation now comes out March 29, here is a link for the trailer, and something tells me that come March, this movie may look a little different, and we may be seeing a little more Channing; happy girls?

Tuesday, May 15, 2012

How "Amazing" Will 'Spider Man' Really Be?

     Spider Man is one of the most recognizable characters in pop culture. Comics, TV shows and cartoons, toys and merchandise, soundtracks, a theme park attraction, a broadway musical, books, board and video games, and of course movies. The three Spider Man movies that have been released have grossed $2.5 billion and they were #1, #2, and #1 in their respective years. Spider Man 4 was in the works, but after turmoil in production, the movie was cancelled in early 2010. Of course this is Spider Man, and Sony, who owns the rights to the movies, wasnt going to just let this property sit, so they decided to reboot the series instead.
     The Amazing Spider Man, which is released July 3, has a new cast, new characters, new tone, semi new story, new costume, new soundtrack, new director, new crew, and new technology as this was filmed in 3D. With less than two months until release, Sony has vamped up marketing; three trailers, with one more coming, a four minute preview in last nights Americas Got Talent, posters, commercials, and merchandise; im sure a BK kids meal tie in is also coming.
     Now to me personally, everything i've seen so far about The Amazing Spider Man has been pretty great. Spider Man has been my favorite character since I was 8 years old and it will be hard for that to change. Most of the critism that TASM is getting is the fact that this is getting rebooted only 10 years after the first film. Yes this is a reboot, but like I said, there are many differences between this and Sam Raimi's Spider Man. The difference may not be as noticable as Batman and Robin to Batman Begins, but you will notice it. The reboot personally does not bother me, I just want to see Spider Man on the big screen, and judging by early news, Spider Man 4 didnt sound so great; Amazing Spider Man "refreshes" the franchise in a way.
     Most predictions I have seen for this movie have been under $300 million domestically (US and Canada), but I have faith that this movie can score over that. It is being released on the Tuesday before Independence weekend, which is one of the most lucrative weekends of the year to movie studios. Spider Man 2, Transformers 1 and 3, Independence Day, Twilight 3, War of the Worlds, and Hancock have all found success on this weekend. Disney's marketing for Avengers was A+ and if Sony can have a similar effect then awarness and interest for TASM will rise; also this is Spider Man! People will go check this out just to check it out; he has a fanbase of millions and he is one of the most family friendly superheroes. Also 3D will give this movie a boost, and the fact that it was shot in 3D and Spider Man does a lot of acrobatics, 3D reception could be very positive. TASM's success may be cut short because of the release of The Dark Knight Rises on the 20th of July, but I am sure TASM will not drop off the earth and will still have enough steam to push on pass $300 million, reboot or no reboot; we shall see come July. The way box office works, the chances of Amazing Spider Man making as much and having as high of attendance as the movies of the original triliogy is miniscule to none domestically, but it still should be a success in its own right, especially worldwide, kicking off the new series. The Amazing Spider Man 2 is also set for May 2014.
     Here are links for the second trailer, the latest trailer, the 4 minute preview, new images, and the Lizard featurette. The Amazing Spider Man is released late June in 4 countries, and beginning July 3 worldwide.

Tuesday, May 8, 2012

The "A" In 'Avengers' Means A+

      [Spoiler Free Review] Hulk, Smash! There's a movie out now, I saw it Saturday, whats the name of it again? Ohh yeah, Marvel's The Avengers. And there's something that that movie was, gosh I've forgot! NO, I remember, it was the best cinematic experience I have ever had at the theater and it was the best film I have seen. I am not saying this because the hype is in the exosphere for this right now and because it seems to be every other person's favorite movie too; it is my true honest opinion.
     The Avengers, directed by Joss Whedon, finds Hulk, Captain America, Iron Man, Thor, Black Widow, Hawkeye, and SHIELD coming together to fend off Loki and the Chitauri, who are after the "tesseract", a complex cube capable of many dangerous things. The film is 2 hours and 22 minutes, but it is paced beautifully; every scene has drama or humor to keep you invested. The film start with a quick intro that basically explains the tesseract and we are then taken to SHIELD. We do not see all of the heroes come at once, each has his or her own introduction scene, and they are all well crafted.
     Each character has a purpose in the movie and a special skill, no one is wasted. When bringing together a group of people who don't know each other, ie. Real World, Big Brother, or an Olympic team, there is bound to be conflict and tension; Whedon utilizes this perfectly and the characters give off perfect chemistry. Tony and Steve, Iron Man and Thor, Hawkeye and Black Widow, Tony and Bruce, Tony and Loki, Thor and Loki, Loki and everyone, Bruce and Natasha, the team and Nick Fury; its incredibly done.
     The acting from all the stars was also superb. Mark Ruffalo as Bruce Banner/Hulk, Robert Downey Jr as Tony Stark/Iron Man, and Tom Hiddleston as Loki were brilliant, but everyone brought their A game. You may see one character more than the other in the marketing, but in the movie they all have surprisingly equal amounts of screen time and no one is under used. For example in the trailers it looks like all Black Widow does is roadhouse everyone and shoot 9mm's, but shes is really given some unexpected tasks and action scenes; true for all of the characters, even Loki and the SHIELD characters.
     Another huge part of the movie was the humor. At times I did not know what genre of movie I was watching; action/adventure or comedy? The Avengers provided some of the loudest and longest laughs I have heard since 21 Jump Street from March and The Hangover Part II from last May; yes, I said the Hangover; I rolled out of my seat once or twice. Each character had at least one funny quip. There were plenty of quips, one-liners, witty banter, and physical comedy, and yet it's able to keep a serious tone when the chaos is amuck. This is the first movie I have ever attended, and I've attended 11 this year, where people were leaning forward in there seats staring at the screen; the action, especially the climax is superb in the "whats gonna happen next!?"
     Joss Whedon's directing and writing was top bar; from the cinematography to the special effects, the production team was stellar. Well paced, well acted, well scripted, well directed, well filmed, well edited, this movie just needs to change it's title to "Marvels Well", because well, it a pleasing experience. Whether you see the film in IMAX, conventional, 3D, or 2D, you are in for a thrill ride; just ask the the moviegoers that have already gone twice- or more, in the films 5 days in North America so far. I saw the film in conventional 2D and I plan on seeing it again, its worth it.
     My final grade for Marvel's Avengers is A+; it is now my favorite movie of all time and the most thrilling 2 plus hours I have spent in a theater seat. The Avengers also does a good job at appealing beyond the comic book crowd; males and females, teens and seniors; everyone will eventually understand the movie and characters and hopefully enjoy them. After the films all time monumental opening in America and across the world, stellar reviews, user ratings, and word of mouth, its going to be in theaters for longggg time, and I personally believe it will end up #2 or #3 all time in America, behind Avatar and maybe Titanic. If you haven't gone, go, if you have gone, go again, this is a true blockbuster experience and its worth the ticket. A+. Stay tuned for the mid and after credits for surprise scenes!

Saturday, May 5, 2012

The 'Avengers' Have Assembled in a Huge Way

     Its May 5, 2012, do you know what that means? Its means Marvel's Avengers was finally released in North America and is out across the world! Earlier yesterday, the opening day estimates for Avengers was at $65 million, but that was before west coast night showings; now the official estimate via Deadline is $80.5 million! That gives Avengers the second highest opening day and Friday- ever. The opening weekend record looks pretty certain now.
     So why is The Avengers enjoying massive success? Iron Man 2 decreased from Iron Man 1, Thor and Captain America couldn't pass $200 million, even with 3D, attendance for The Incredible Hulk was down from the disappointing 2003 version, and Hawkeye and Black Widow did not even get their own movies, even though Black Widow was a big part of Iron Man 2. So why is Avengers all of a sudden a contender to break many records?
     1. May - Avengers opened at just the right time; the first weekend of May is prime, especially for these type of movies. Spider Man opened on this weekend 10 years ago and today marks the day it became the first movie ever to make $100 million in one weekend. The Avengers is facing little competition and wont have many threats for a while. Summer is getting closer and colleges have let out and grade schools will be letting out soon (im done May 24th!).
     2. Characters - A good thing about Marvels characters; they're colorful. Iron Man is red, Hulk is green, Cap Am is blue, even Loki has vibrant attire. Colorful characters are good for younger viewers. Having a bleak, typical tone can make a movie feel dark and less engaging, but these vibrant characters are easier on the eyes and are more attractive. They are also three dimensional characters, which keeps attention and interest up.
     3. Tone - Avengers is not too graphic for younger viewers, which gives this a leg up over The Dark Knight Rises; the family audiences will likely be lower as that movie will have a more serious tone and violence will be a little more graphic. Avengers also has humor; Avengers is dramatic and does have high action violence, but it also has humor, something that's a win with audiences. The witty, one-liner, action humor is perfect, especially for this; Tony Stark alone makes the money worth it. That gives this another leg up over The Dark Knight Rises, which is definitely more serious, but that movie will be more grounded.
     5. Marketing - Id give Disney an A+ for marketing; The Avengers is on everything; my local radio station, candy wrappers, cardboard cutouts, the internet, and TV- the ads, especially the Dr. Pepper, Target, and Red Barron ones have been amazing. Adults see these and kids have the toys, that raises the awareness; kudos to Disney.
     6. Ensemble - Having all these characters together is something that hasn't been tried in Hollywood before. What Marvel did so well was making all these characters familiar and connecting them to form Avengers. This strategy worked a lot better than just putting them all together without their former movies. Having all these characters together raises the scope which makes this more appealing.
     7. Feedback - Avengers scored a 93% and 8/10 on RT, which for a summer blockbuster, is outstanding. Critics love it, and judging by moviegoer feedback on Twitter, Facebook, Yahoo, Fandango, box office forums, and people I've spoken to personally, everyone is beyond pleased. This means that Avengers will have a long life in theaters.
     A $400 million total is certain at this point, just how high it will go above that is a big question mark now; the sky's the limit. My OW and total prediction for Avengers is $185.4 million and near or above $440 million.
     Go see Avengers this weekend, 2D or 3D, IMAX or conventional, just go; you will not be dissapointed! I mean its already made $500 million worldwide!

Follow my movie Twitter here! Reel Movies 2012

Thursday, May 3, 2012

Its A Trailer Park

     A barrage of trailers has hit the world the past few days; my guess is so a few can precede The Avengers.
      The Amazing Spider Man , The Dark Knight Rises, Expendables 2, This Is 40, Madea's Witness Protection, Prometheus, Brave, Magic Mike, GI Joe Retaliation, Step Up Revolution, Rock of Ages, and Hope Springs, have brand spanking new trailers, which after seeing them, makes 2012 look even more like the best year ever (Magic Mike not so much, but for females maybe).
     Check them all out for laughs, cries, ooohhs, and ahhhs. And as a bonus, the trailer for Call of Duty: Black Ops 2 for the gameboys.
     The summer movie season starts May 4th with The Avengers and will unofficially carry on until Labor Day weekend. We're in for plethora of great movies, better than last year. Save some cash for the cineplex this summer! Follow my movie Twitter, Reel Movies!