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Sunday, June 24, 2012

How High Will 'The Dark Knight' "Rise"?

     On July 20, 2012, fanboys across the world will all feel like they have died and gone to comic book movie heaven. The last installment in Christopher Nolan's Batman series, The Dark Knight Rises, will finally be released after four years of anticipation.
     The advanced IMAX ticket sales for this film went on sale a few weeks ago and the websites crashed. Fans truly are ready for this. Avengers was a runaway success and has now grossed so much, its highly unlikely that Rises will match it, but settling for #2 does not mean the film is a slouch, as Rises could end up the better film critically and could still come near, gross wise.
     Batman Begins was released in 2005, and even though it grossed $205 million domestic, and $372 million worldwide, it was still on the low end for a Batman movie when prices are adjusted. Then in 2008, the world was in awe when The Dark Knight set the then opening weekend record and went on to become the then #2 movie of all time, improving a massive $328 million domestic and $629.2 million worldwide on its predecessor. The Dark Knight is also considered one of the best films ever on IMDB and it managed a 94% on RT, which is amazing for a summer blockbuster. The film won several awards, including the late Heath Ledger for his performance as the Joker. Dark Knight is now an instant classic and has redefined how many comic book movies are now made.
      That success has led to high expectations for The Dark Knight Rises. It held a high probability of setting the opening weekend record, again, but since The Avengers opened so high, its hard to imagine Rises to reach that level without 3D. Most 3rd movies are considered disappointments to their predecessors; Nolan should be able to avoid that. This movie features Bane and Catwoman as the villains, and judging by the trailers, this will not only be a non stop physical movie, but a very emotional one. Critics love emotions, and Nolan has done well delivering with the first two with 85% and 94% RT scores respectively.
     2012 has been a strange year. This year has improved greatly over last year, its good Rises comes out this year instead of last. Rises features virtually no competition; July 2012 is relatively empty and Rises gets the entire July 20th weekend to itself.
     Rises will not benefit from 3D surcharges, but it will have IMAX. There is also no Joker, which is no doubt the biggest villain draw, but Bane and Catwoman should both give a good showdown. Rises may also be hindered by the tone. The Nolan series have contained a darker tone, which may turn off some parents taking kids, as opposed to Avengers or Spider Man, and the movies runtime may be too much for some people at 2 hours and 45 minutes. Honestly Rises has few drawbacks, but a plethora of benefits, which is the reason it will be a box office mega monster.
     When Rises is released in one month, the box office will crash; Rises is poised for an opening of at least $150 million, and thats on a bad day, and the sky is really the limit with the total; the reception of the film will determine that. My personal opening prediction is $185 million. Midnight shows will be big, opening day will be big, opening weekend will be big, July and August will be big, and big is an understatement for this.
     Here is a link for the latest trailer! Rises is released worldwide July 20 and is rated PG-13, obviously. It stars Christian Bale, Tom Hardy, Morgan Freeman, Michael Caine, Anne Hathaway, Marion Cotillard, Joseph Gordon- Levitt, and Garry Oldman. Directed, written, and produced Christopher Nolan, and music by Hans Zimmer. On July 20, if your movie theater is being shut down by fire marshals or if your internet crashes, or if you see everyone in costume at your local Wal-Mart or superstore, blame The Dark Knight Rises; a fire will rise.

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