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Tuesday, February 5, 2013

6th Gear

     Fast and Furious 6 is nowhere near letting off of the gas. The sixth installment in the Fast and Furious franchise, Fast and Furious 6, also known as Fast Six and Furious 6, is bringing the most to the series.
     Directed by Justin Lin and starring Vin Diesel, Dwayne Johnson, Paul Walker, Michelle Rodriguez, and Luke Evans; F6 follows Dom and the gang as they enjoy their lucrative new lives with their $100 million Rio fortune. Unfortunately, they're still considered criminals so they can't walk into a club, bank, Target, Best Buy, or a grocery store and freely spend that cash. They really can't walk on US soil for that matter. DSS agent Hobbs (Dwayne Johnson) finds Dom (Vin Diesel) and tells him that he needs Dom and his team of premier drivers to help him and his team of elite agents to take down an international team of mercenary drivers after they hijacked a military convoy. That's a lot of teams. Dom and the team agree to the job, but only if they are granted full pardons. Surprisingly to them, Dom's presumed dead former girlfriend and the teams former close friend, until she "died", is helping lead the attacks. F6 follows the team through Europe as they try to take down Owen Shaw (Luke Evans), the leader of the gang.
     F6 has raised the stakes in a major way. Not only is the budget bigger, but the scope is as well, though Vin and Dwayne are still basically the same size as in Fast Five. Dom and Hobbs now team up to take down a man bigger than them, there's a girl fight between Gina Carano's character and Letty, tanks and armored cars are now drivable, and they have found a way to beat the scope of the bank vault from Fast Five. This installment will not only be bigger, but it should dig deeper into the characters. Letty is back, but it's "not the old Letty we used to know." The team also has more to fight for- freedom. Letty and Dom, Dom and Hobbs, Dom and Hobbs and the big guy, Dom and Hobbs and Owen, Owen and Letty, Letty and Elena, Elena and Dom, Letty and Gina, Brian and Mia, the chemistry of the team; character development should be at an all time high (for this series). Not to mention that Mia was also pregnant in Fast Five.
     I used to argue that F6 should move to a different date and let Hangover 3 hold the Memorial weekend, but the only thing we have from TH3 is a picture of a wolf, the guys in the desert- again, and Mr. Chow (Ken Jeong) holding a gun. F6's marketing though, has mashed on the gas, pun intended. Hangover 3 now has more to fear. Todd Phillips said that "Hangover 3 would be different from the first two", but there's only so much you can do where the movie can still be the Hangover. The marketing for H3 is virtually zero. The movie comes out in under 4 months and there is still no trailer and the story isn't clear. Yes, movies can still be in good shape even if they don't have a trailer 4 months before release, but after the lukewarm reception from Hangover Part 2, WB really needs to show that this installment is really a different entry, or show us something at least, and fast.
     There will still be some competition that F6 will have to overcome, but with the soon to be PG-13 rating, rising star power of Vin Diesel and Dwayne Johnson, exotic locations, strong female characters (yes, the females won't only be scantily clad girls dancing on cars), broader scope and genre (F&F is not just a street racing movie anymore, which somewhat limited the audience previously), Universal's marketing effort, and prime summer spot- F6 should be able to reach a real mass audience, broader than before. Fast and Furious Six could give Star Trek into Darkness a battle and finish #2 for May, after Iron Man 3. No matter what, F6 is poised to push the RPM of movie theaters domestically and internationally. F6 may also become Universal Pictures' first movie to open north of $100 million.
     Catch the mind blowing 3 minute trailer and 1 minute Superbowl spot here! Fast and Furious Six opens May 24, 2012 international and May 23-June 6, 2012 worldwide. Also starring Tyrese Gibson, Jordana Brewster, Sung Kang, Gina Carano, Joe Taslim, Gal Gadot, Chris "Ludacris" Bridges, and Elsa Pataky. Produced by Neal H. Moritz and Vin Diesel and distributed by Universal Pictures.

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