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Friday, April 26, 2013

How Much Money Can 'Iron Man' Lift?

     Iron Man 3, the new movie from...does this really need an introduction? Okay, I'll give it one. Starring the Robert Downey Jr, Gweneth Paltrow, Don Cheadle, Ben Kingsley, Guy Pierce, Rebecca Hall, and John Favreau, it is the latest installment in the Iron Man franchise, this time directed by action director Shane Black, produced by Marvel, and distributed by Walt Disney Pictures. Iron Man 3 takes places after The Avengers and it's the first film in Marvel's 'Phase 2'.
     America will finally get the film in 7 days, May 3rd, but most other countries already have their hands - or eyes - on it. Iron Man 3 opened April 24, 25, and today the 26th in most countries, including big boy territories - the UK, Australia, France, South Korea, Japan, Mexico, Brazil, and the Philippines. China, Hollywood's new favorite vacation spot, gets the movie May 3rd. It's hard to believe, but America gets the movie 2nd to last - May 3rd. China's ahead in time zones, they beat us.
     So whats the big deal? "Yay, Iron Man is out in places I'll never go. Why are you telling me?" I'm telling you because Iron Man 3 is doing something big and somewhat unexpected. Iron Man 3 in many countries has opened bigger than the big Avengers in its first few days. Do you remember how massive Avengers was? So massive, it would put a dent in Mount Everest if you sat Avengers on top of it. So massive, NASA gives it a planetary certification. It was that massive - the biggest movie since '09. Yeah, only three years, but that was the biggest movie since '97, so its a big deal. Wow, I've said "big" a lot.
     Does this mean Iron Man 3 will outgross Avengers' $1.5 billion worldwide? #3 all time? Likely not, but it does mean Iron Man is about to light up the box office. Front yard Christmas lights style.
     In the Philippines and Taiwan, Iron Man 3 scored the biggest opening day of all time - picture that in a Kayne West VMA voice - "okay other blockbusters, I'ma let y'all finish, but Iron Man 3 had the biggest opening of all time...all time" *drops mic and walks away*. It's total already stands at $36.5 million - in 2 days. In the UK, it opened behind Avengers, but ahead in Hong Kong and Indonesia. It opened 3rd all time in South Korea and 2nd all time in Argentina.
     Iron Man 3's impressive WW debut bodes well for America. IM3 has little chance of outdoing Avengers record $207M, but a debut between $150-$180M looks in store, which could place it even 2nd all time if it makes over $169.2M. The marketing for IM3 has been stellar and RDJ made a world tour, promoting the movie around the world. There was worry that now that Iron Man is flying solo (pun not intended), that some people would lose interest (spoiler alert - no Hulk smash in Iron Man 3). There was also worry that the lazy movie that talked us to death, aka Iron Man 2, would impact this one, as not-as-well received sequels tend to do to their threequels, but it looks like Iron Man 3 is having no problem.
     Thanks the the marketing, stellar reviews -  92% on RT as of this post, the "Avengers effect", the star power of RDJ, heavy action, great performances (Ben Kinglesy Oscar 2014? Hmm...), and Iron Man being catapulted to at least the worlds 2nd favorite hero (behind Batman), if not the first, Iron Man 3 is poised to smash the BO. Hulk smash. Minus the Hulk. In America, Catching Fire will give it a run for its money, but IM3 is still my favorite to win the year. Come back next week when I reveal just how big IM3 did do and give a spoiler free review. Catch Iron Man and his 30-something suits now or next week, depending on your locale!

1 comment:

  1. Iron Man is probably still the No 3 super hero, behind Spider-Man and Batman.

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